Engineering
Social-Video
Performance
Every creative measured against what already performs, and improved before it runs.
Request early accessEvery creative measured against what already performs, and improved before it runs.
Request early accessLift evaluates your creative against your past ads, the ads your competitors keep running, and a market-wide dataset of short-form video that already performs, and improves it before it runs.
As video becomes ubiquitous, understanding the creative logic behind what succeeds becomes essential. Your ad reports tell you what worked after the money is spent, not why.
Where gut feeling decides today
Lift backs each one with data.
Lift builds the relevant comparison, then names the changes that would move this cut, with the evidence behind it.
Now
With these changes
The score says how closely this cut resembles the videos that held attention in its category. It is not a CPA forecast.
What to change · ranked by impact
41 of the 60 closest videos show the result in the first second.
There is no text until 0:06, so with the sound off there is nothing on screen that says what the product does. 47 of the 60 closest videos state the benefit on screen in the first two seconds.
The tube appears at 0:11 with no name or offer on screen. 44 of the 60 closest videos end on the product with a clear call to action.
The middle of the cut, from 0:02 to 0:10, already holds against the 60 closest videos, so Lift leaves it as it is.
Scored against 309 relevant videos · 60 closest used
Every Lift system is configured around the brand it serves. Its four purpose-built modules apply that proprietary intelligence to distinct creative tasks.
Before launch, Lift evaluates your video against what performs, then re-edits or regenerates it so it holds attention and drives action once it's live.
Why Lift exists
After running a creative agency, Björn saw the same problem across brands: teams know what has worked before, but they still launch videos without knowing whether the next one will. Lift was built to answer that before it goes live.
Björn Swoboda Founder · Creative Director · Former Agency Partner
Each system is configured around one brand: your past ads, your competitors, your rules. Tell us what you run.
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